Ron Ouellette
RE/MAX Advantage I | 508-847-7111 | [email protected]


Posted by Ron Ouellette on 1/9/2020

There is a science to selling your home at the best price and within the shortest period of time, but it's not always an exact science!

Although you can't control market conditions, seasonal fluctuations, or the condition of your neighbors' property, you are still in the driver's seat when it comes to pricing, curb appeal, and the interior condition of your home.

Assuming there's no legal snags or major "red flags" about the condition or appearance or your home, the selling price you set may make the difference between a fast sale and house that lingers on the market for months on end. Many house hunters and (all) real estate agents are quite savvy about property values and real estate prices. If the selling price of your home is based on emotional factors or the amount of money you need to get back in order to purchase your next house, then there's a good chance you'll be pricing yourself out of the market. That's where your real estate agent comes in. They will help you set a realistic asking price that will favorably position it to similar properties in your neighborhood and community.

While everyone wants to get the maximum return on their real estate investment, there's usually a limited amount of "wiggle room" between the appraised value of your home and the amount of money a potential buyer would be willing to pay for it. Since it may be difficult for you, as a homeowner, to be objective when determining a realistic price for your home, it's often beneficial to have a comparative market analysis done by a real estate agent or professional appraiser.

Another reason for consulting with professionals involves the need to be objective about home improvements. Some home sellers have a difficult time accepting the fact that their asking price can't always reflect the full cost of recent home improvements. Home additions, updates, and recent remodeling work can have a positive impact on your home's asking price, but it's usually not a dollar-for-dollar return on investment.

If you're preparing to put your house on the market in the near future, it pays to do a little online research, have your property professionally appraised, and/or work with a real estate agent who will do a comparative analysis of your home's value. Other things you can do to increase the likelihood of getting your home sold quickly include a thorough top-to-bottom cleaning, applying a fresh coat of paint where needed, and "staging" your home to appeal to the widest variety of potential buyers. While that might include making some major changes to your home's dťcor, its landscaping, or even furniture arrangement, the rewards of a speedy sale often justify the effort and short-term inconvenience of getting your home ready for the close scrutiny of house hunters, home inspectors, and buyers' agents!





Posted by Ron Ouellette on 12/13/2018

Sellers who are eager to attract serious buyers and maximize the value of their home often utilize home staging as a way to leave a good impression.

Homes that are skillfully staged look better in photos online, creating more leads, showings, and ultimately, offers. Furthermore, prospective buyers want to be able to envision themselves living in a home. Staging makes it easier for them to understand what it would look like and how spacious it will feel once it has been furnished.

Home staging by the numbers

You donít, however, have to take my word for it. The National Association of Realtors (NAR) releases an annual report which collects and analyzes survey data from nearly 2,000 agents regarding their experience with home staging.

In their findings, they note that 62 percent of agents agree that staging a home lessens the time the property is for sale. Furthermore, 77 percent of agents said home staging makes it easier to visualize living in a home that would otherwise be empty.

Which rooms should be staged?

Staging an entire home takes an enormous amount of time and money. One way to simplify the process is to stage a select few rooms. In the NARís study, they asked agents which rooms they typically staged when selling a home. The results:

  • 83% Living Room

  • 76% Kitchen

  • 69% Master Bedroom

  • 66% Dining Room

  • 53% Bathroom

  • 31% Yard Space

  • 25% Childrenís Bedroom

  • 21% Guest Bedroom

From these results, we can ascertain that itís important to stage the main rooms of your home. Lesser used a multi-purpose rooms (like offices and guest rooms) arenít as important to stage.

Can staging your home increase the sale price?

Itís difficult to say with certainty if, and by how much, home staging affects the sale price of a home. However, if staging your home is successful at getting the attention at a greater number of prospective buyers, thereís a good chance youíll be able to go with the highest bidder.

When the NAR asked agents if staging increases the amount buyerís offer on a home, their responses were somewhat mixed.

  • 29% of respondents thought it increases the offer by one to five percent

  • 21% of respondents say it increases the offer by six to ten percent

  • 8% said it increases the offer from between eleven to twenty percent

  • 14% said it had no impact on the dollar value of the home

  • 27% were unsure if it had an impact on the dollar value

In general, it would seem that most agents feel that staging a home not only improves a buyerís opinion of a home, but also increases its sale value. If youíre planning on selling in the near future, staging at least part of your home could be something to consider to give your property a competitive edge.





Posted by Ron Ouellette on 6/28/2018

Effectively staging your home can make a difference when selling your home. It can help you reach your asking price, or it can mean the difference between making a sale and not making a sale.

With so much at stake, itís clear that home staging is a good idea. However, if you plan on living in your home while itís on the market it can cause a big change in your lifestyle. It can mean putting most of your belongings in storage and be constantly rearranging furniture and moving your valuables around.

In this article, Iíll give you some tips to help you get through the difficult time of living in a staged home. Iíll talk about how you can make the most of this situation while still making the important sale on your home.

Decluttering and removing personal items from your home

There are two important things to remember when cleaning out your home before staging it. You want to declutter and you want to remove your personal presence in the home.

In terms of decluttering, not only is this a good time to start packing up items you wonít need until you move into your next home, but it is also a good time to do some cleaning. When going through your home, ask yourself if youíve used the item in question within the last year or two. If the answer is no, you might be able to throw away or donate the item.

When someone views a home they want to be able to picture living there. Thatís hard to do if it is filled with the photos and heirlooms of another family.  If youíre unsure about whether something is too personal to keep on display in your home, thereís a good chance that itís better off to put it in storage.

Use your free time at home to your advantage

Living in your home while itís on the market gives you one important advantage--youíre able to spend more time prepping your home for sale. Use your free time and weekends at homes to paint your walls bright, neutral colors. You can also experiment with arranging furniture in a spacious and welcoming way.

This is also a good time to take care of small issues that might turn off potential buyers. Runny faucets, creaking doors, and other cosmetic fixes are all simple but important fixes to make while still living in your home.

Adopt a ďclean as you useĒ mentality

Since people are coming to view your home, youíll naturally want it to be as clean and tidy as possible. But rushing to clean everything before someone views your home makes it more likely to overlook a dirty countertop or misplaced towel.

A good practice is to simply clean up after yourself as you use items. That means wiping down the counter or oven after use, making sure you donít leave products out in the bathroom, and sweeping the floors at the end of the day.

While it can be difficult to live in your home while it is staged for sale, it also has its advantages. As you go through this process, remember that it isnít forever, and that it can save you time and money in the long run.





Posted by Ron Ouellette on 8/3/2017

As a home seller, it is important to keep your house show-ready. By doing so, you can ensure your residence will look great, regardless of when a homebuyer wants to see it.

Ultimately, home staging can make a world of difference for any home seller, at any time. And with the right home staging advice, a home seller can learn what it takes to maintain a house's appearance both inside and out.

When it comes to last-minute home staging, here are three tips that every home seller needs to consider.

1. Illuminate your residence

Open up the shades and let sunlight into your residence Ė you'll be glad you did. By taking a few minutes to ensure that the shades are open, you can illuminate your residence and transform an ordinary home interior into a dazzling one.

In addition, turn on lights throughout your residence. This will enable you to brighten up each room in your home, thereby increasing the likelihood that homebuyers can see the true beauty of your entire house.

2. Wipe down bathroom and kitchen counters and sinks

Let's face it Ė messy counters and sinks are eyesores that no homebuyer wants to see. Fortunately, wiping down bathroom and kitchen counters and sinks is a fast, easy way to help your house stand out in homebuyers' eyes.

Keep paper towels or washcloths and a general-purpose cleaner near bathroom and kitchen counters. That way, you can wipe down these surfaces without having to search far and wide to find various home cleaning essentials.

Also, don't forget to remove clutter from in and around a bathroom or kitchen sink. Whether it's dishes in the kitchen sink or leftover toothpaste in the bathroom sink, it pays to be thorough as you complete last-minute preparations for a home showing.

3. Check for odors in your home

Pungent smells that come from a refrigerator or other areas may impact how a homebuyer perceives your house. Thus, you'll want to do a quick odor check as part of your last-minute home staging routine.

Empty any garbage cans as needed. This will allow you to eliminate nasty odors that may be coming from garbage cans.

Furthermore, feel free to use scented candles to deal with tough smells. If you decide to use scented candles, however, make sure the odors that they provide are not too overwhelming.

If you need any extra assistance as you get your house ready for a home showing, don't hesitate to reach out to your real estate agent as well.

Typically, your real estate agent can offer expert advice throughout the home selling journey. He or she will make it easy for you to prep for home showings and stage your home properly. As a result, your real estate agent can increase your chances of receiving the best price for your residence.

As the clock ticks closer to a home showing, there's no need to worry. Use the aforementioned tips, and a home seller can get a house show-ready in a matter of minutes.





Posted by Ron Ouellette on 11/17/2016

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Donít forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that donít get shown donít get sold. Try to accommodate as many appointments to view your home as possible. In todayís market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Todayís educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.